You’re back Hover!
Back on 2/12/16 I wrote you an open letter (https://eli4d.com/2016/02/12/dear-hover-please-fix-your-renewal-emails-2/ or http://eli.bz/DearHoverPlsFix) about some problems with your renwal emails. I really appreciate your same day response via Twitter.
This week I got a renewal email that didn’t make me feel uncertain or unclear about costs and pricing. Now I know that you were working on email revision before my open letter (based on the emails that you sent me in regards to this issue). Nevertheless, I really appreciate these changes and I know that they will help all of your customers.
You’re back in terms of your legendary service and responsiveness! I’m really glad that I can wholeheartedly recommend you again and use ‘Hover’ as a term that refers to great customer service.
PS: Below are the ‘before’ and ‘after’ emails for those that don’t want to read my previous post.
The renewal email before the change
From my http://eli.bz/DearHoverPlsFix post – here is the email that I used to get (with my suggested changes in red).
After the change
Obviously – this is a one domain renewal email. I have not received the multi-domain renewal emails but I assume the price breakdown is the same.
(1) The renewal price is clearly shown.
(2) A reminder that once a renewal is processed – there’s no refund and a clear explanation as to why this is the case